Pricing & Packages

Silver, Gold and Enterprise packages include certification which provides the backup data, collateral and disclosures to allow Awards to be used in traditional marketing channels including direct mail, email, newspaper, radio, TV, billboards, etc. Free Datatrac Great Rate Awards are only allowed for use online.

Datatrac Certification provides third party validation that your rates beat the market. We identify and certify deposit and loan products which outperform your competition for a specific time period and market. Then, we provide you with competitive intelligence to back up claims in your marketing materials.

Annual subscriptions include a display trophy and an Award Certificate suitable for framing to remind your customers, members and staff of your outstanding performance.

Datatrac's Loan Generator™ delivers qualified, motivated borrowers to you who are already presold on the value of your offer: They know that your products beat the market and will save them money.

The Loan Generator is used by Datatrac to drive new borrowers to you. The software can also be customized to your look and feel for inclusion on your webs site. The Loan Generator is effective for any retail loan product including:
• Mortgages
• Home Equity
• Auto loans
• Boat/RV Loans
• Unsecured loans
• Credit Cards

Datatrac delivers Qualified Leads to you who are motivated because they have already learned that they will save more money with you than with the competition. Datatrac software also stops 'rate shoppers' who visit your site from leaving without giving you their contact information.

You receive Lead Sheets for each deposit/loan prospect including:
• Prospect Name
• City, State
• Email Address
• Phone Number
• Product type and amount to borrow/deposit
• Estimated credit rating

At no additional cost, Datatrac Great Rate Award consultants work with you to identify a customized Award Strategy to ensure your success. Together, we develop and implement an action plan to announce your Award to maximize deposit and/or loan growth.

Datatrac Great Rate Award consultants and our support staff work with you to ensure a successful Award Announcement and continued promotion. Included with every certification are 'print ready' marketing assets to launch and promote your new Award, including:
• Press release
• Newsletter copy
• Front line scripts (teller, loan officer, etc.)
• Collateral templates

Datatrac can also conduct an Employee Kickoff Ceremony to motivate and educate your staff as to your outstanding competitive performance. (Additional fees may apply.)

Datatrac's unique Content Marketing generates qualified leads that are motivated to do deposits and loans. Datatrac drives new traffic to your website via our established online presence, search engine marketing, blogging, social media, financial news publication and traditional advertising conducted and paid by Datatrac.

Datatrac provides third party validation that your rates beat the market. Your certification is always current and relevant since Datatrac computes your competitiveness in real-time by comparing your rates to your local and/or national competitors every day.

Datatrac can evaluate your performance against custom benchmarks such as a select list of competitors or the Top 100 largest financial institutions nationwide or other custom criteria.

The Datatrac API uses industry standard tools providing real-time data feeds of our competitive intelligence to allow our clients to develop their own applications.